About the Data Storytelling Scorecard

The Scorecard is based on Sam Knowles’ best-selling, critically-acclaimed books, 'Narrative By Numbers', ‘How To Be Insightful’ and ‘Asking Smarter Questions’.

This trilogy of books is rooted in more than 30 years of helping businesses, charities third-sector organisations, and government departments to use data smarter.

Sam’s purpose is to help all sorts of organisations sound like people and talk that rarest of dialects: ‘Human’.